Who Are We?
Our company is a collective of like-minded anglers who travel the world in pursuit of anything with fins. While we all specialize in different angling methods and targeted species, our passion for fishing is what ties us together. Like many of you, we eat, breath and sleep fishing. It’s part of our DNA and we’re obsessed about chasing anything with fins. Hence the name.... READ MORE
Ourlove of the sport has taken us all over the world. From remote islands in the pacific to our local lakes and ponds. So, when it came time to design products for Finatic, we knew exactly what we wanted. After four decades of trying damn near every product under the sun, we can say without question that the number one factor in developing premium products is the quality of materials. Quality of materials dictates performance and that lays the foundation for strength, durability and consistency. Only with the best materials can you build the finest products... READMORE
I guess the idea of Finatic has been kicking around in my head since I was a kid. My grandfather owned a bait and tackle shop on the Colorado River in Parker, Arizona. I spent countless hours in that store sifting through red worms, meal worms, night crawlers, shiners, waterdogs, plastic worms and hard baits of all sorts. I helped stock shelves, cleaned a little bit here and there and listened to my grandfather and his buddies tell wild fish tales while smoking cheap cigars and drinking warm beer and whiskey. It was awesome! Unbeknownst to me, that shop would lay the foundation of what would become an obsession of sorts for my entire life.... READ MORE