About Us

To design and manufacture the world’s finest angling products by pushing the boundaries of innovation and performance, and to do as much good as possible through our conservation efforts.

Our Roots Go Deep.... John Torok I guess the idea of Finatic has been kicking around in my head since I was a kid.  My grandfather owned a bait and...

Our love of the sport has taken us all over the world.  From remote islands in the Pacific to our local lakes and ponds. So, when it came time to design products for Finatic, we knew exactly what we wanted. 

Our company is a collective of like-minded anglers who travel the world in pursuit of anything with fins. While we all specialize in different angling methods and targeted species, our passion for fishing is what ties us together.  Like many of you, we eat, breath and sleep fishing. It’s part of our DNA and we’re obsessed about chasing anything with fins. Hence the name.